AmCham Croatia Live with Harvard Business Review Press 1.12.

AmCham is association with Harvard Business Review Press is bringing you top writers of management books. At this on-line event, David Furlonger and Christophe Uzureau, Vice Presidents at the world-renowned research and advisory company Gartner, introduced the key insights from their new book The Real Business of Blockchain.

Blockchain is transforming business. What’s your strategy?

Although blockchain is an emerging technology, companies are already using its shared and encrypted networks in transformative ways. As blockchain becomes widely adopted, it has the potential to radically change how companies compete. The authors from Gartner, the world-renowned research and consulting company, offer tips and best practices for using blockchain-inspired solutions to solve problems such as supply chain inefficiency, payment latency, and fraud, as well as strategies for adopting more complete solutions as the technology spreads. Case examples from companies such as Maersk, Bank of New York Mellon, Starbucks, Porsche, and McDonald’s will help assess the challenges and risks for blockchain development and consider how they can take advantage of blockchain now and be ready to compete in a radically reshaped competitive landscape. The Real Business of Blockchain will help readers cut through the hype and focus on the value that blockchain may unlock, and what it will take to succeed.

At this webinar you could learn to:

• Assess how blockchain will impact your business
• Explore the value proposition that blockchain offers
• Make smart near- and midterm investments
• Position your organization in a new competitive landscape

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