Boardroom Discussions: Virtual Reality and Augmented Reality - New Business Opportunities

At the third session of the “Boardroom Discussions – Digital Transformation from CEO Perspective” program, Mr. Ratko Mutavdžić, Public Sector Director Cloud Services, CEE region, Microsoft, gave introductory speech on virtual and augmented reality.

Expectations from virtual and augmented reality are high: we see a growing number of scenarios and solutions that you can build using virtual and augmented environments. How you can use them in your own business reality? How you can use the data that you (should) own to enrich the digital world? What CXO need to do today to ensure that their organizations can create new experiences for their own customers? At this event we discussed different scenarios of applicability and present steps to use virtual and augmented technologies and platforms.

Boardroom Discussions program is targeting CEO’s, Board Members and General Managers of AmCham member companies interested to hear from IT leaders and top management consulting companies as well as peers from different industries about digital transformation trends and operational steps.

Digital transformation will soon underline every strategic decision and become one of the prerequisites for further growth and development of every company. While the topic encompasses a number of business areas, senior managers facing this challenge lack examples to learn from. With the series of Boardroom Discussions focused on companies’ digital agendas, we are hoping to bridge this gap.