Topic of the meeting was AmCham's position paper „Recommendations for the Development of Medical Tourism in Croatia“.
As a country with a high-quality workforce and excellence in providing healthcare services, Croatia has a strong foundation for the development of health tourism and its subtypes. Representatives of the Ministry and AmCham agreed that, in order to increase the share of health tourism in the overall income coming from tourism, it is necessary to approach its development strategically in the upcoming period.
With this in mind, the Ministry is actively working on the development of strategic documents that would enable the use of EU Structural and Investment Funds for the development of health tourism and on the development of a new web platform to provide tourists with more detailed information on services in tourism that Croatia has to offer, all in one place.
State Secretary Matušić also supported the importance of AmCham's recommendation on encouraging accreditation of Croatian healthcare institutions/providers, since standardization of quality increases potential of establishing cooperation with partners abroad and enables better branding of Croatia as a destination for health tourism that offers a high standard of service quality at competitive prices.