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RED BULL ADRIA d.o.o.

Category Corporate Member Industry: Consumer Goods

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks. Red Bull Energy Drink was launched on Croatian market in 1996, and the Red Bull Adria office was founded nine years later, in 2005.

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