Executive Briefing: Global economic trends influenced by the introduction of tariffs

The American Chamber of Commerce in Croatia organized an Executive Briefing intended for CEOs and board members of member companies, with the aim of discussing current macroeconomic trends and their impact on business operations.

The event took place against the backdrop of rising global trade tensions and uncertainty stemming from the introduction of new tariff measures between the United States and the European Union. Participants discussed the long-term implications of such measures on international trade, investment flows, and overall macroeconomic stability. It was emphasized that these changes increase the level of uncertainty in the business environment, reduce predictability, and potentially jeopardize the stability of global supply chains.

The program included expert insights into the structural reasons behind the imposition of tariffs, their historical and fiscal context, and the expected effects on international trade and capital flows.

Professor Đuro Njavro, President of the Management Board of the Zagreb School of Economics and Management (ZŠEM), presented the geopolitical context of U.S. tariff implementation and highlighted the importance of diversifying and expanding foreign investments in a broader global context.

Professor Tica, a full professor at the Department of Macroeconomics and Economic Development, Faculty of Economics and Business in Zagreb, analyzed key macroeconomic indicators shaping the relationship between the European and U.S. markets, emphasizing their interdependence and the importance of stable cooperation.

Participants agreed that the current situation requires flexible business strategies, including adaptability, diversification, and proactive exploration of new markets.

The Executive Briefing served as a valuable platform for exchanging views and experiences in an increasingly complex geoeconomic environment, offering useful insights into adapting business models amid global uncertainty and challenges.