For the third consecutive year, the Forum stands out as a unique regional meeting point for all actors in the health ecosystem – a space for constructive dialogue, experience sharing, and aligning ideas and goals to advance the health sector.

Health is not just a personal value – it is the foundation of every sustainable, secure, and prosperous society. OECD guidelines clearly emphasize that health must become a horizontal priority, placed at the center of fiscal, educational, market, and scientific policy. We no longer have the luxury of being passive observers. Countries that treat health as an investment are seeing reduced hospital care costs, fewer sick days, and longer working lives. Prevention, vaccination, digital transformation, and strong primary care are emerging as essential tools for economic stability – not just for public health. It is time for Croatia to adopt the same approach.

As health systems face growing challenges – an aging population, multimorbidity, workforce shortages, resource pressure, and the spread of disinformation – being proactive is no longer optional, it is essential.

That is why this year’s Forum program goes beyond traditional approaches to healthcare, opening the door to a bold shift toward a system centered on health and prevention. The program is designed to be strategic, focused, and multidisciplinary.

Join us. Be part of the change. Take part in the dialogue shaping a healthier society.

It’s time for healthcare to start measuring what truly matters – how patients feel, not just how many services are delivered.