Atlantic Grupa – the company of added value Atlantic Grupa is a multinational company with headquarters in Zagreb, Croatia. Atlantic is one of the leading food and beverage companies in the region of SE Europe, and the leading European producer of sports and functional food with the brand Multipower. The company is also the leading distributor of fast moving consumer goods in the region of SEE, providing the principal products with the highest distribution service and leading market positions. Atlantic Grupa started in 1991 as a distributor of FMCGs in Croatia, but following a well thought through and continuous process of acquisitions rapidly developed into the leading producer of vitamin instant drinks (Cedevita, Multivita), personal care products (Plidenta, Melem, Rosal), food supplements (Dietpharm), OTCs (Fidifarm) and provider of premium pharmacy service (Farmacia). In 2010 Atlantic Grupa made a landmark acquisition of the regional food giant Droga Kolinska, and today has a consolidated revenue of over 630 Euros, expanded portfolio of strong regional brands (Argeta, Cockta, Barcaffe, Grand kafa, Donat Mg, Smoki, Bananica), companies in 12 countries, and employs over 4 thousand people across the region and Europe. In the Western Europe Atlantic Grupa is best known for its flagship brand of sports food – Multipower. After the latest acquisition Atlantic Grupa expanded its presence in the Western European market with high quality brands of savory spreads Argeta and magnesium rich natural water Donat Mg, with a significant growth potential.