Infobip, the global cloud communications platform, has expanded into Israel as part of its continued worldwide growth. The move supports the firm’s strategy to help businesses interact with their customers on the right channel at the right time to boost loyalty and drive sales. Infobip, which expanded into Estonia in May, is now setting up an office and actively recruiting in Israel.

Israel has an abundance of fast-growing Software-as-a-Service (SaaS) firms that increasingly need to reach global customers over their preferred channel and at their preferred time. By expanding to Israel, Infobip now offers these companies access to its market-leading Communications-as-as-Service (CPaaS) platform, helping them broaden their omnichannel capabilities and connect with customers globally at scale.

Ivan Ostojić, Chief Business Officer at Infobip, said: “With a world-leading startup ecosystem, home to more than 6,000 startups and around 80 unicorns, Israel is a significant and strategic market for Infobip. Many of its fast-growing SaaS and cybersecurity platforms punch well above their weight and are looking for a communications partner with a global perspective and connectivity. With a worldwide reach in over 200 countries, our market-leading platform can help our new and existing Israeli clients and partners make more meaningful connections with their customers across the globe.”

Young growth companies based in Israel can now take advantage of Infobip’s Startup Tribe program. The program aims to bring together the world’s most innovative startups and give them access to the tools they need to engage with customers through omnichannel communications.

Ivan Ostojić continued: “Through our Startup Tribe program and our broad portfolio of capabilities at scale, we can support and partner with Israeli businesses no matter where they are in their growth trajectory. We’re looking forward to being part of their journey, helping communicate with their customers globally and grow.”