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Respect for nature: Jana in a 100% recycled bottle
June 25, 2021

Respect for nature: Jana in a 100% recycled bottle

Jana, a natural mineral water, is now available in an environmentally friendly, 100% recycled 0.5 liter bottle. Jana, as a brand, and the company Jamnica, is making a big step forward in caring for the environment, which is one of the main focuses of Jamnica's sustainability strategy.

"The introduction of environmentally friendly packaging is a concrete step that proves that the sustainability and socially responsible business is an imperative and guideline of the company and its brands. The introduction of 100% recycled packaging (rPET) and other forms of environmentally friendly packaging with reduced weight and constant investment in technology are Jamnica's mission, commitment and desire", said Marinko Pleština, Executive Director of Production, Development and Quality of the Beverage Group within Fortenova Group.

"Jana's bottle is made of 100% recycled plastic that comes from the cargo recycling process. The recycling process begins with the person and his awareness to dispose used PET packaging through the system for disposal of plastic packaging that has existed for many years in the Republic of Croatia. The packaging used and collected in this way has not already become a raw material for further use and production of rPET. The use of recycled plastic greatly contributes to reducing the amount of waste in our nature, while reducing the carbon footprint. Namely, the production of rPET from plastic recycled reduces CO2 emissions by 78% annually compared to the amount we get from the production of preforms, or PET materials from new raw materials. Recycling and using rPET is our mission, desire and strategy, and will soon be a legal obligation. We emphasize our commitment to the Going green sign that you can find in our products".

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