The need for Digital Marketing Transformation - embrace it or get left behind
AmCham had a pleasure to host Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe as the keynote speaker at the Power Breakfast "The need for Digital Marketing Transformation - embrace it or get left behind".
In her speech Ms. Axam reflected on the changing role of the CMO and how organizations need to adapt to fit into today's modern marketing world by truly understanding their customers. Ms. Axam also talked about the possibilities to transform marketing team to be a client centric and data driven. This Power Breakfast was a hands on session that provided insights into the future of marketing and how to understand clients better in this digital world.
April 10, 2018
09:00h - 11:00h
Esplanade Zagreb Hotel, Mihanovićeva 1 (dvorana Istanbul)
Sold out
Who can join?
This Power Breakfast is intended for CMOs, Marketing Directors and marketing experts.
Program
08:30-09:00 Registration and Breakfast
09:00-09:05 Welcome Address: Andrea Doko Jelušić, Executive Director, AmCham Croatia
09:05-10:35 Keynote Speech: Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe
Join the leading international business community in Croatia.
Since 1998, AmCham Croatia represents business interests of American, international as well as Croatian companies. With 326 members, employing over 95.000 people, we are the voice of international business in Croatia. We are the first choice of international companies for policy advocacy in Croatia.
