Today, it is the third largest bank in the market according to assets and is part of the international Erste Group, one of the largest financial service providers in Central and Eastern Europe. In its business, Erste Bank Croatia primarily focuses on retail and SME banking, as well as its traditional large corporate clients with which it operates in regions where it has a strong presence. It stands out with its customer care and the provision of innovative services through the most advanced digital solutions, while continuously working on raising the level of quality in accordance with the needs of its private and corporate users. Following the financial needs of residents and financing healthy, cost-effective projects by entrepreneurs and companies that help increase employment in the real economy, the bank adequately supports the development of the economy as a whole.