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Is sustainability a trend or the future?
September 20, 2022

Is sustainability a trend or the future?

The new youth portal changes the idea of sustainability and paints the digital space in green

How to travel sustainably and create the best memories with smart planning? Can we really save for the things we love by reducing energy consumption at home? Why is second hand a new trend in the world of fashion and how best to wear it? These are some of the questions that run through the heads of young people and find points of contact with all the urban trends of today. Are there correct answers and solutions for them and does it make modern living sustainable?

In order to provide answers to these and many other questions and help users create a life according to their own standards, and along the way draw their attention to the preservation of the planet, the portal Greenscreen.hr (www.greenscreen.hr) was created. Recognizable for its simplicity and interactivity, this portal introduces the audience to the concept of sustainability and its application in everyday life in a lively way.

Why the portal?

With the goal of Greenscreen becoming a popular term that is associated with sustainability among the younger population, the Croatian Scout and Guide Association, in cooperation with the US Embassy, ​​decided to transfer the entire story to the digital space. In order for this green platform to successfully go beyond the framework of classical education, its content is placed through interactive tasks and the construction of a unique virtual tree. After arriving at the website, users read short informational texts and after their adoption, start solving quizzes and building a virtual tree. As the number of correct answers increases, so does the tree.

Launching the Greenscreen and reaching audiences with important contemporary issues is what makes the entire team at the US Embassy in Croatia excited. What is the main motive for the creation of this platform, the Chargé d'affaires of the US Embassy, ​​Mark Fleming explained: "Climate change requires us to take fast, ambitious and decisive action. They are not a challenge that we leave to future generations, but one that we face. With the launch of the Greenscreen.hr platform, the Croatian public, especially the younger ones, in an innovative and simple way, gets an insight into how we can all contribute to the fight against climate change. That is why this year, on the thirtieth anniversary of American-Croatian relations, our Embassy joined forces with the Croatian Scout and Guide Association of Scouts. In order to advance the fight against climate change, we decided together to plant 30,000 trees, and thanks to Greenscreen, we planted not only trees but also awareness about climate change. While we remain persistent in the climate fight, we look forward to the fruit that this digital platform will bear."

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