Val Group, a member of Alpheus, conducted The Third Annual Zero Quadrant Survey, which examines and analyzes the attitudes, beliefs, fears, and expectations of Croatian citizens at the end of this economically challenging year, as well as an overview of key trends, compared to the results of previous surveys.
The survey shows that Croatian citizens are much more pessimistic than last year, especially regarding their personal financial situation, and the political and economic situation. Trust in the media, institutions, and companies is on the decline. Almost 90 percent of consumers are significantly or very worried about further price increases, but only one in four believes that they will reduce personal consumption, and 40 percent of citizens believe that they will spend more than before. The research clearly shows that we are in a time of permanent crisis and constant changes, which are changing the attitudes and behaviors of citizens faster than ever. Therefore, the strategic task of companies, institutions, and the media is to restore trust through adapted and credible communication.
You can find the main findings of the research in English and Croatian in the attachment at the link below:
The research was conducted in cooperation with the Ipsos agency on a sample of 603 respondents who are members of the Ipsos online panel, representative of the population of Internet users aged 18 to 60.
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