AmCham organized the 6th edition of the conference on the digital transformation of Croatia, which gathered 160 key representatives of institutions, the business community and the media. The conference discussed Croatia's current position on the path to Europe's Digital Decade. The emphasis of the conference was on artificial intelligence and digital transformation, and their implications for the business community, workplaces and the lives of citizens.
Andrea Doko Jelušić, Executive Director of AmCham, pointed out that AmCham was a strong advocate of the adoption and application of new technologies in Croatia in the areas of card payments of administrative fees, virtual court hearings, digital transformation of healthcare, the new Electronic Public Procurement Classifieds, e-mobility and digitalization of communication with the Tax Administration. AmCham also organizes an annual business delegation to the USA where Croatian companies have the opportunity to learn about the latest trends in digital transformation from American companies leading the trends.
Rina Musić, AmCham President of the Board of Governors, emphasized that most of the 330 AmCham member companies are in the process of their own digital transformation, which we are proud of and we would like to see such a trend throughout Croatia.
The project of Europe's Digital Decade and the ambitious digitalization goals that the European Union sets before the Member states were the topics of the presentation by the Head of Representation of European Commission in Croatia, Zrinka Ujević. Achieving these goals will be possible with significant EU funds allocated for this purpose.
Tamás Kárpáti, Iron Mountain gave a presentation on bridging the gap between physical and digital through artificial intelligence and machine learning, so that institutions can make the most of their data assets.
We had the opportunity to hear about concrete examples of the AI in business application from Lidija Karaga from Poslovna inteligencija, who emphasized the importance of a good data management policy for the successful application of AI.
The panel discussion "Croatia's Progress in the European Digital Decade" was attended by Bernard Gršić, State Secretary at the Central State Office for the Development of Digital Society; Gordan Vidić, Iron Mountain; Mislav Galler, Telemach; Renata Vujasinović, Visa and Tajana Hašperger, Hewlett Packard Enterprise operated by Selectium. They agreed that significant European funds for the green and digital transition can help Croatia achieve even more ambitious goals by 2030 and reach the EU Member states' average in digitalization. The participants of the discussion also talked about recent technological trends, the development of digital skills, cyber security and the development of the digital economy and public administration.
The second panel discussion "AI: Potential and Opportunities" was attended by Karlo Ressler, a Member of the European Parliament and Andrea Čović Vidović from the Representation of European Commission in Croatia, who gave the perspective of the EU institutions on the development and application of artificial intelligence. On the same panel, representatives of the leading technology companies Joško Mrndže, Google and Vedran Bajer, Microsoft gave an introduction to the development of technology and a view on new possibilities for application in the economy. Joško Mrndže also held an inspiring presentation about Google's vision of the future of artificial intelligence applications.
April 16, 2024
09:30h - 12:00h
The Westin Zagreb, I. Krsnjavoga 1
SOLD OUT
PROGRAM:
09:00-09:30 Registration and breakfast
09:30-09:40 Welcome address
09:40-10:10 Presentations
10:10-11:00 Panel discussion I – Croatia's Progress in the European Digital Decade
11:00-11:15 Presentation
11:15-12:00 Panel discussion II - AI: Potential and Opportunities
Join the leading international business community in Croatia.
Since 1998, AmCham Croatia represents business interests of American, international as well as Croatian companies. With 326 members, employing over 95.000 people, we are the voice of international business in Croatia. We are the first choice of international companies for policy advocacy in Croatia.
