AmCham Croatia Live with Harvard Business Review Press 16.6.

AmCham is association with Harvard Business Review Press is bringing you top writers of management books. Joseph Pine II, the co-author of the book "The Experience Economy" was the speaker this time.

The End of the Experience Economy?

The worldwide governmental response to COVID-19 has devastated many sectors of the global economy. And it is those enterprises firmly in the Experience Economy that have been most hurt – bars & restaurants, theatres, sporting events, museums, malls and the high street, and especially tourism, including not just destinations but airlines, hotels, ride companies, and so forth – for it is precisely in such places where people gather. So what should you as an enterprise – particularly one hard hit by the coronacrisis – do in response? First, be human. Then, you do not want to merely revive your business as the economy finally begins to improve and hopefully comes roaring back – especially if you are in the physical experience business. No matter what your business, you need to take this time that has been given to you to refresh your places, redesign your offerings, and renew your capabilities.

You can also buy the book and AmCham members get 20% discount on e-book using the code AMCHAM2020.

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