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AmCham Croatia Live with Harvard Business Review Press 21.10.
AmCham is association with Harvard Business Review Press is bringing you top writers of management books. At this on-line event Harvard Business School Professors Marco Iansiti and Karim Lakhani talked about key insights from their book Competing in the Age of AI.
Our global economy is being transformed by a new generation of companies built on digital networks, data and AI. In Competing in the Age of AI, Harvard Business School Professors Marco Iansiti and Karim Lakhani show how companies can rethink the way to operate in this new era. Deploying even relatively simple AI across the enterprise to enable operating processes can remove growth constraints, crushing traditional limits on scale, scope, and even learning, eclipsing traditional managerial methods. Along with major strategic advantages, however, this new generation of AI-based firms is also generating major new challenges, from widespread algorithmic bias, to the amplification of false information. Responding to this transformation involves rearchitecting how traditional firms work and driving major changes in traditional sectors of the economy.
Reinventing a company around data, analytics and AI can enable even old companies to achieve enormous growth. While transformation is obviously challenging, it is mandatory for organizations that seek to survive in our new AI-driven age, and the upside potential is vast.
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About the authors
Marco Iansiti, Professor of Business Administration at Harvard Business School, also heads the school's Technology and Operations Management Unit and the Digital Initiative. Iansiti is an expert on digital innovation, with a special focus on strategy and business and operating model transformation. He advises Global 1000 companies on digital strategy and transformation and has conducted research on a variety of organizations, including Microsoft, Facebook, IBM, Amazon, Alibaba, and Google, among many others. Karim R. Lakhani is Professor of Business Administration at Harvard Business School. He is the founder and codirector of the Laboratory for Innovation Science at Harvard, the principal investigator of the NASA Tournament Laboratory at the Harvard Institute for Quantitative Social Science, and the faculty cofounder of the Digital Initiative at HBS. He is also Chair of the Harvard Business Analytics Program. He specializes in technology management and innovation. He is on the Board of Directors of Mozilla Corporation and several AI-based startups.
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