AmCham Talents - Tourism in a Digital Age

During times of crisis, significant changes occur that can improve business operations. During the pandemic, the focus was on digitalization in the tourism industry. The airline industry is one of the most advanced in terms of business digitalization, using real-time pricing and revenue management. At the same time, the airline industry has a strong impact on the accessibility and attractiveness of destinations. Airports are also actively involved in enhancing the customer experience and are focused on increasing spending. In addition to the significant challenge that low-cost carriers pose to traditional airlines, there is also a strong momentum in the development of new tourism projects in this part of Europe. Turkey, Montenegro, and Albania are leading in the construction of new facilities, with Albania having more than 70% of branded hotels. While Accor has the highest number of new hotels planned for construction in the region by 2027, Intercontinental has the largest number of rooms.