Boardroom Discussions - Digital Transformation of Business

At the first sessions of the third generation of “Boardroom Discussions – Digital Transformation from CEO Perspective” program, Mrs. Tatjana Skoko, Country Manager, Microsoft Hrvatska, Mr. Ivan Kuhar, Director, ICT Product Lifecycle and Go To Market Department, Hrvatski Telekom and colleagues from Combis talked about digital transformation of business.

At this session participants could see how Microsoft approches digital transformation and how they supported and contributed to transformation of Hrvatski Telekom addressing these four key segments:

• Empowering employees
• Engaging customers
• Optimizing operations
• Creating new business models

which let to transformation of HT from "traditional" telecom provider to ICT provider.

Discussions from Boardroom Discussions program tackle strategic issues business leaders currently face, including challenges, dilemmas and different approaches related to digital transformation. Digital transformation requires strong leadership to drive change and a vision which parts of the company you want to transform and insights into best practices in Croatia are the first step in that direction.