Competitivness for a new era by McKinsey & Company

The event will take place on June 24 from 6:00 PM to 8:00 PM in the Paris Hall of the Esplanade Hotel in Zagreb, featuring a presentation by Dino Komar, Partner at McKinsey & Company. The discussion will focus on the impact of global trends on business, policy, and the position of Europe and Croatia.

During the event, insights from the report “Accelerating Europe: Competitiveness for a New Era” by the McKinsey Global Institute will be presented. The research highlights Europe’s crucial role in ensuring long-term growth, resilience, and innovation amid rapid global change. It is particularly relevant for assessing Croatia’s current position and the opportunities it can leverage to enhance its competitiveness.

Competitiveness today goes beyond costs and efficiency – it has become a force shaped by technology, regulation, talent, sustainability, and investment. The McKinsey Global Institute report offers an in-depth analysis of these factors, along with concrete recommendations for strengthening Europe’s position. It especially emphasizes the challenges and opportunities in the digital and green transitions, the importance of productivity, and the impact on transatlantic relations and investments.

This event presents an opportunity for dialogue, reflection, and jointly shaping a strategic vision for Croatia within the European and transatlantic context. The conclusions of the discussion and presentation will be summarized in a recommendation document.

The event is intended exclusively for Presidents and members of  the Patron Member's Boards.