Competitivness for a new era by McKinsey & Company

Our high-level Patron event was a unique platform for industry leaders to start a dialog about the future of business in Croatia, and how the Europe’s macroeconomic situation reflects the overall investments in AI, cutting-edge technologies and R&D. Prior to the discussion, Dino Komar, Partner at McKinsey & Company held a keynote address that  focused on the impact of global trends on business, policy, and the strategic positioning of Europe and Croatia.

During the event, key insights were presented from the McKinsey Global Institute’s report “Accelerating Europe: Competitiveness for a New Era.” The report underscored Europe’s essential role in driving long-term growth, resilience, and innovation amidst accelerating global change. These insights were especially relevant for understanding Croatia’s current position and identifying strategic opportunities to boost national competitiveness.

It was emphasized that modern competitiveness extends beyond cost-efficiency, encompassing factors such as technology, regulation, talent, sustainability, and investment. The McKinsey report offered a detailed analysis of these dimensions and provided concrete recommendations for enhancing Europe’s and Croatia’s standing in a shifting geopolitical and economic landscape.

The event served as a platform for thoughtful dialogue and strategic reflection, encouraging the co-creation of a forward-looking vision for Croatia within the European and transatlantic context.