Opportunities for Tourism Development through Innovative Digital Solutions

The keynote speech was held by Mr. Frano Matušić, the State Secretary of the Ministry of Tourism, who talked about the development of Croatian tourism taking into consideration general digitalization of the society. State Secretary’s speech was followed by the panel discussion on different aspects of tourism digitalization. Participants of the panel discussion were:

• Josipa Jutt Ferlan, General Manager, DoubleTree by Hilton Zagreb
• Emanuel Tutek, Partner, Horwath HTL Croatia
• Dejan Ljuština, Partner at PwC CEE, PricewaterhouseCoopers
• Davor Tremac, General Manager Southeast Europe, Uber

As one of the key drivers of Croatian economy, tourism industry plays a major role in achieving economic growth and attracting investments. In order to be competitive and prosperous Croatia needs to include new business models in the tourism industry. Inclusion of digital platforms alongside traditional ways of doing business in Croatian tourism could contribute to strengthening competitive advantage through innovative and contemporary approach.

Please feel free to take a look at the photos as well as video from this Power Breakfast.