The need for Digital Marketing Transformation - embrace it or get left behind

AmCham had a pleasure to host Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe as the keynote speaker at the Power Breakfast "The need for Digital Marketing Transformation - embrace it or get left behind".

In her speech Ms. Axam reflected on the changing role of the CMO and how organizations need to adapt to fit into today's modern marketing world by truly understanding their customers. Ms. Axam also talked about the possibilities to transform marketing team to be a client centric and data driven. This Power Breakfast was a hands on session that provided insights into the future of marketing and how to understand clients better in this digital world.