Lei Lou entering US market through the Brand Assembly Show

A trade show held in Pier 36 (NYC) is a fair playing host to 250+ contemporary brands and 1,000+ buyers in an immersive environment designed to be both fun and efficient. The Brand Assembly Show occurs seasonally in New York City, Los Angeles and Dallas but this one, in the very heart of Manhattan, was a very special one for Lei Lou. Although the brand has already entered the global US market and has been present on various red carpets and events before, worn by some of the A list celebrities, taking part in the Brand Assembly Show was the first official presentation of the label.

This fresh and inovative marketplace is hosting the best roster of the contemporary brands in a specific environment designed to be low-stress and high-fun, so that both brands and buyers could have an easy and collaborative environment to interact and it is an ideal way for the premier retailer to stand out from the competition.