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Q Agency and the Croatian Embassy Bring the AI Leadership Discussion to Zürich
The question is no longer what AI can do. It’s what is actually worth doing.
That was at the heart of Q agency’s recent “Leading Through AI: From Strategy to Execution” Executive Breakfast in Zürich, which brought together more than 50 business leaders, technology experts and decision-makers for a practical discussion on moving AI beyond experimentation and into real business value.
The conversation explored some of the questions many organizations are facing today: Where does AI create measurable value? Why do promising initiatives get stuck? What should remain human? How do companies build trust and adoption? And when does it make sense to build internally or bring in an external technology partner?
The event featured perspectives from Q’s clients and partners across different industries and was opened by H.E. Andrea Bekić, Ambassador of the Republic of Croatia to Switzerland.
Organized by Q agency, with the support of the Croatian Chamber of Economy and the Embassy of the Republic of Croatia in Switzerland, the event was also an opportunity to strengthen connections between the Croatian and Swiss business and technology communities.
For Q, the discussion reinforced a simple principle: successful AI implementation is not about adopting technology for technology’s sake, but identifying the right business problem and turning AI into something people actually trust, use and benefit from.
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