Television viewership in the weeks of the application of special COVID-19 protection measures

Following the introduction of more stringent precautions regarding the COVID-19 pandemic in Croatia, it is very interesting to see how a changed lifestyle also affects television viewing habits.

For example, on the day the earthquake struck Zagreb (Sunday, March 22, 2020), a record occurred - the highest average daily TV viewing time per individual since TV viewing measurement in Croatia - a total of 7 hours and 12 minutes per viewer.

The generally higher viewership of linear TV channels in the weeks following the introduction of special measures is also evident through the fact that the AMR% on the two primary commercial targets is actually higher than it was in the previous years for the entire population.

The summary of recent viewing data captured on AGB Nielsen''s nationally representative panel is in pdf document.