AmCham Croatia Yearbook 2024

AmCham Croatia Yearbook 2024

This year, we celebrated pivotal achievements that have further solidified Croatia’s role in the global economy. The adoption of the euro and Croatia’s entry into the Schengen Area in 2023 not only marked a deeper integration with the European Union but also created unprecedented opportunities for businesses. These milestones set the tone for a year characterized by growth, resilience and digital transformation.

AmCham has been at the forefront of advocating policies that spur economic growth and enhance competitiveness. From driving initiatives to modernize the tax system to advancing digital transformation, our efforts have underscored the value of constructive dialogue between the private sector and policymakers.

This year’s conferences and initiatives, ranging from digital transformation and healthcare innovation to sustainable development, have sparked meaningful conversations that will guide Croatia’s path forward. The success of our business delegation to the United

States further highlights the strength of our transatlantic ties, bringing new insights from Chicago to Washington DC that will inspire transformation of Croatian industry.

Looking ahead to 2025, we are filled with optimism. We shall surpass the milestone of 350 members and 100,000 employees of our member companies in Croatia. The insights and initiatives outlined in this Yearbook will serve as a roadmap as we continue to advocate for sustainable growth, foster innovation, and enhance the partnership between the United States and Croatia. Together, we are building a future defined by opportunity, resilience, and shared prosperity.