AmCham emphasizes that Croatia continues to lag behind comparable Central and Eastern European countries in attracting foreign direct investment (FDI), which is crucial for boosting productivity, employment, and international competitiveness. Foreign investments in both manufacturing and services create new jobs, enable knowledge and technology transfer, and strengthen the export orientation of the economy. To position Croatia as a more attractive investment destination, it is essential to improve the business environment, legal certainty, transparency, and administrative efficiency, while actively promoting Croatia’s advantages in international markets.