The paper proposes reforming environmental fees to lower new-car prices, refresh the fleet, cut emissions, and preserve jobs. Key measures include: reducing the End-of-Life Vehicle (ELV) fee from 0.85 to 0.45 HRK/kg and charging it after sale (with a long-term goal to abolish it); removing duplicate tire-recycling fees for importers; and replacing age-based pollution charges with an emissions (eco-standard) factor so higher-emitting vehicles pay more. Collected funds should be earmarked and used to incentivize low-emission, hybrid, and electric vehicles. Expected benefits are cleaner air, safer roads, and stronger industry employment.