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Meeting with representatives of the Croatian National Tourist Board
AmCham representatives, Andrea Doko Jelušić, Executive Director, Ognjan Bagatin, Member of the Tourism Task Force and Dražen Malbašić, Policy Officer met with Ms. Slavija Jačan Obratov, Director of the Sector for for Tourist Board Systems and Product Development and Ms. Darija Totdling, Acting Head of the Department for Product Development at the Croatian National Tourist Board.
The topic of the meeting was AmCham’s position paper ‘Recommendations for the Development of Medical Tourism in Croatia’.
Share of revenues generated from the medical tourism in the overall revenues from tourism generated in Croatia is rather modest despite the great potential it has. Mr. Bagatin pointed out that individual Health institutions positioned themselves very well at the international level as institutions that provide top-notch service at affordable prices compared to the Western countries. However, additional efforts are needed to better position Croatia as a whole as a destination that offers quality medical services provided by top professionals at competitive prices.
Ms. Jačan Obratov is acquainted with advantages and potentials that lie in health or medical tourism. Funds that are being allocated for the promotion of medical tourism are increasing but remain relatively modest.
All agreed with the recommendation to encourage the international accreditation of Health institutions as this can be a powerful tool for the promotion of medical tourism in Croatia.
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