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As we close another dynamic year and reflect on the path ahead, it is with great pride that we present the 2025 edition of the AmCham Croatia Yearbook. This publication is not only a review of the initiatives and achievements that marked the year, but also a testament to the enduring values of partnership, dialogue, and shared purpose that define our business community.
Our contributors explore an impressive range of themes.
As we navigate a pivotal era of transformation, this edition of News & Views explores how Croatia is responding to global and domestic challenges with resilience, innovation, and adaptability.
This year, we celebrated pivotal achievements that have further solidified Croatia’s role in the global economy. The adoption of the euro and Croatia’s entry into the Schengen Area in 2023 not only marked a deeper integration with the European Union but also created unprecedented opportunities for businesses. These milestones set the tone for a year characterized by growth, resilience and digital transformation.
In this issue, we explore how businesses can effectively harness AI to streamline operations while simultaneously cultivating a workplace culture that values and retains its most valuable asset—its people.