Innovation and Excellence in HR Confirmed by the Prestigious Above and Beyond Certificate

This recognition represents a new level of achievement and is intended for organizations that actively introduce innovative and high-quality HR practices and set examples of excellence within their industry.

Commendable HR Initiatives as a Result of Continuous Work

The well-known Employer Partner certificate has confirmed excellence in all aspects of human resources management for 20 years — from recruitment and onboarding to creating an environment that inspires engagement, satisfaction, transformation, and development, through offboarding, knowledge retention, and strategic management. As an upgrade, the Above and Beyond certificate is awarded to employers who have demonstrated outstanding results in all these areas and, additionally, have shown commendable initiatives and practices in the following categories: Impact – assessing the influence of HR activities on business performance; Satisfaction – measuring employee satisfaction across various aspects of the organization; Inclusion – evaluating efforts to promote internal and external inclusion; Innovation – highlighting innovative HR practices that provide a strong competitive advantage; and finally Future – confirming sustainable business practices that ensure a positive impact on society and the future.

HR Leaders Transforming the Croatian Labor Market

In 2025, the proud recipients of the Above and Beyond certificate include renowned companies whose innovative HR practices and examples of strong business–employee partnerships are transforming the labor market: A1 Croatia, Atlantic Grupa, Coca-Cola HBC Croatia, Hrvatski Telekom d.d., JGL d.d., Kaufland Hrvatska k.d., and Pliva Croatia.

What drives their success is not identical models, but a shared mindset about people and organizational development that has placed them among the top 10% of Employer Partner employers. These companies have shown that a culture that supports change and growth, combined with a systematic focus on employee and family well-being — including financial, psychological, and legal support — creates a strong foundation for success. When organizations also measure the real impact of HR on business results, they can achieve higher engagement, better retention, and greater productivity.

Business Indicators, Not HR Statistics

The best employers view these outcomes as indicators that support overall business and strategic decision-making — not merely as HR statistics. Each of the mentioned companies continuously invests in the development and implementation of modern HR policies, making them an inspiration and a driving force for change in the local business environment.

A1 Croatia is recognized for strong talent development programs, including mentorship and digital learning platforms that foster employee growth and motivation. Atlantic Grupa nurtures a culture of innovation and sustainability through projects that connect employee satisfaction with social responsibility and sustainable business. Coca-Cola HBC Croatia leads in implementing internal communication processes, leadership development, and team effectiveness programs. Hrvatski Telekom d.d. is known for its excellent flexible work models and digital transformation of the HR function, increasing employee engagement and adaptability to new market conditions. JGL d.d. focuses on career development and employee well-being, promoting work–life balance. Kaufland Hrvatska k.d. has built a strong corporate HR management system based on transparency, inclusion, and fostering excellence at all levels. Finally, Pliva Croatia leads in integrating innovative reward systems and advanced data analytics to support better HR decision-making.

With this certificate, SELECTIO Group has recognized companies that not only follow but also shape the future of HR in Croatia through the application of cutting-edge approaches, technologies, and people-oriented policies.